For companies interested in buying towels in bulk, it can sometimes be hard to definitively determine towel quality.
However, there are many organizations (from spas and gyms to yoga studios and country clubs) that require high quality towels for their clientele. Luckily, towel thickness is a great indicator of quality, and can be quantified using GSM (grams per square meter) value. Towel Hub’s wholesale towels include GSM values, so you can always be sure about the quality of the product that you’re buying.
GSM is a well-established metric for towel thickness, fabric weight, and general towel quality. When looking at different GSM values for your towels, a good rule of thumb to keep in mind is that values between 300 – 900 GSM are in a good range for purchasing. The higher GSM values indicate a higher thickness.
If you’re an organization such as gym or spa that deals with a large volume of towels, here are some reasons why knowing the GSM value of your product is essential:
- Higher quality towels (with higher GSM values) are more absorbent. This is a huge selling point – as towels that help keep your clients dry, help keep them happy. For example, having a quality towel in your hotel’s bathrooms can help make for a quality experience for your customer.
- Towels with a higher GSM tend to be able of withstanding repeated washes. This is really an important for organizations that have to wash regularly (like gyms and spas). Paying a little more upfront for a quality product might help your business save more in the long run (as the wear and tear of repeated washings can deplete your stock over time).
- Towels with a higher GSM value tend to be more confortable, due to the soft and weighty feeling they carry.
So what are you waiting for? Make sure your business is stocked with quality wholesale towels, so that you can keep your clientele coming back for more.